arh creative - PROJECT BRIEF The first step of the design process consists of understanding all aspects of a clients design brief or problem statement. This is when we ask questions and take the time to identify the real challenge.

PROJECT BRIEF

The first step of the design process consists of understanding all aspects of a client's design brief or problem statement. This is when we ask questions and take the time to identify the real challenge.

arh creative - RESEARCH This phase entails broad product, user and competitive research. Our goal is to get a better understanding of a products environment in order to design the best possible solution.

RESEARCH

This phase entails broad product, user and competitive research. Our goal is to get a better understanding of a product's environment in order to design the best possible solution.

arh creative - DESIGN STRATEGY At this point of the process we dissect the information gathered during the research phase and map out a design strategy that will guide the concept exploration phase.

DESIGN STRATEGY

At this point of the process we dissect the information gathered during the research phase and map out a design strategy that will guide the concept exploration phase.

arh creative - CONCEPT EXPLORATION This is the dream phase where we explore a wide range of ideas, all of which count.

CONCEPT EXPLORATION

This is the dream phase where we explore a wide range of ideas, all of which count.

arh creative - CONCEPT REFINEMENT After narrowing down to a few directions,it’s time to hone in on the details. This is the time to dissect the idea and fine tune details,construction and basic engineering.

CONCEPT REFINEMENT

After narrowing down to a few directions,it’s time to hone in on the details.

This is the time to dissect the idea and fine tune details,construction and basic engineering.

arh creative - CAD The final step in our design process is to provide CAD drawings. Depending on the product, these drawings can be 2D technical specs or 3D renderings.

CAD

The final step in our design process is to provide CAD drawings. Depending on the product, these drawings can be 2D technical specs or 3D renderings.

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